We can all agree that writing ain’t an easy task. Add a boring topic on top of it and you have the perfect recipe for failure. And if you’re writing copy for someone else chances are high the subject matters will be vapid at best.
Good news is, you have a secret weapon. To say it like Robert Pirosh, you have “big, fat, buttery words” so powerful they keep the reader engaged till the end. Now, imagine the most boring topic you can think of. If you’re struggling, I’ve got your back. According to a poll of 2,000 people, insurance ranks as the dullest conversation topic. Let’s take their word for it and put our secret weapon to the test!
The Struggle Is Real
Better
When there’s a necessity, we humans are great at coming up with solutions. Back in 3000-2000 BCE when maritime transport was not only en vogue but also the best way to transport valuable cargo from one place to the next, Chinese and Indian traders found out that putting all their eggs in one basket, or all their goods on one ship, wasn’t the smartest thing to do.
Hello, risk distribution and transfer – goodbye losing everything to a single ship capsizing.
But did you know that besides enjoying delicious food and producing good wine, the Italians penned the first known insurance contract that dates back to 1347? (You’ll impress your team at the next pub trivia night).
What did I do?
To the left, you have an objective recount of events, which isn’t bad per se, but also very hard to follow if the topic is not captivating. Don’t forget that our goal is to talk to and engage your audience.
To the right, the same events are more relatable and speak to the audience. It’s also visually more appealing and easier to retain. Let me help you create compelling copy for your business.