good content vs bad content

Meaningless Piffle

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We’re absolutely elated to share some exciting news with you all—our business is growing, and we couldn’t have done it without your incredible support! As a testament to your loyalty, we’re delighted to announce the opening of a second location on Maple Street. We can’t wait to welcome both familiar faces and new customers to our newest location. Please stay tuned for more updates on our grand opening!

Let’s be real, who actually talks like this? We’ve all seen a ton of this sort of content lately, and even AI models have started spitting it out left and right. Heck, I wrote this myself, but when I ran it through an AI detector, it was tagged as 100% AI-generated! 
 
The thing is, nobody talks like this in real life, and it just doesn’t feel relatable or genuine. Do you really want to sound like a robot, or would you rather connect with your audience on a personal level?

We Ain't Tight Like That

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We’re totally stoked to share some dope news with y’all – our biz is blowin’ up, and it’s all thanks to the sick support from all you legends! To show our love, we’re pumped to announce we’re opening a second spot on Maple Street.

Can’t wait to see old homies and new peeps at the fresh location. Keep an eye out for the deets on the grand opening, fam! 😎

Alrighty, let’s get real here. This approach could actually fly, but you’ve gotta know your crowd to pull off language that toes the line between overly professional and too laid-back.
 
You’ve probably figured it out by now—the sweet spot is somewhere in the middle. So let’s find the perfect way to spread the word about this grand opening on Maple Street.

Just Right

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We have some great news for you — our business is growing, but it wouldn’t have been possible without Amy (your funky hats rock), Phil (7:30 am wouldn’t feel the same without you), Steph, Carrie, Gene, and all you who share your journey with us over a kickass cup of joe from our baristas, Kay, Jon, and Abby. We can’t wait to see you and many new faces in the next chapter on Maple Street. More details to come.

When you chat with your audience like you would in real life, you create a genuine connection, you’re relatable, and you inevitably set yourself apart because, by default, you’re unique. 
 
Let’s team up to find your voice!
 
 
find your voice